Roosevelt Island Operating Corp (RIOC) President Susan Rosenthal reported last March:
After talking about having Roosevelt Island Way Finding directional signage for at least the last 4 years, today workers installed the signage starting at the Tram Plaza.… RI Welcome Sign and Wayfinding Signage
The RIOC Boards Real Estate Committee voted February 27 to move forward on the RI welcome signs fabrication. The big red letters which Im sure many of you have seen or heard about – are set to be displayed near Tram Plaza for a three-month trial period to allow a lengthier time to gauge public comment. I have a $1 bet with Judy Berdy, operator of the Roosevelt Island Visitors Center and president of the Roosevelt Island Historical Society (RIHS), that the welcome sign will increase foot traffic to the center and result in more business and revenue for RIHS. When I collect on the bet, Ill share with you how many more dollars shes made due to influx of more customers.
In addition to the welcome sign, the much-needed and often-asked for wayfinding signs and kiosks – which will offer visitors additional information and directions to island businesses and landmarks beyond the Tram – are set to be installed in August….






